Gruber says that when he?s writing Daring Fireball, he?s picturing his ideal reader ? a copy of himself ? and conceptually writing just for him. With everything he writes, he?s writing to and for that one ideal reader, not trying to boost his SEO for target phrases or appeal to an ever broadening demographic.Simple formula, but it's rare people follow their interests so obsessively that they want to create content around it. Be that guy or gal before someone else is. Walk in the footsteps of giants. Give a listen to the full podcast that Marco links to as well. It's worth the hour spent. #
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